When launching a new global brand check service, the Shell team at Conran saw the opportunity to create a more approachable and supportive service – rather than a bureaucratic system of policing. ROB (Retail On Brand) was born. ©Conran Design Group.
ROB is a friendly guide that takes people through the process of submitting plans or asking questions about all brand aspects of Shell retail environments.
I was the lead creative on the ROB project and did the illustration work for the portal, training module, playbook, launch emails, and ROB launch film.
We build an online portal for registration, watching the launch movie and training modules.
ROB playbook.
Screens from the online training modules – including interactive games.