Law firm Freshfields Bruckhaus Deringer’s brief was to represent the variety of projects and programmes that address, globally, the firm’s ambition to be seen as a leader in creating a workplace that nurtures people of all backgrounds, ethnicities and sexualities. ©Conran Design Group.
Freshfields was keen to challenge the typical overtly corporate feel of communications. I used the full breadth of the colour palette, beyond the usual blue, to further emphasise diversity within the business.
I took an editorial rather than strictly corporate design approach.
Using the brand's font styles and weights to embody diversity.
Elements included a micro-site, printed and electronic brochure as well as event collateral.