Part of the service – client booklet
Background
Freshfields is proud of the added (and uncharged for) value they offer their clients. This includes thought leadership in the form of publications, events, and numerous seminars covering the latest thinking and market trends. Freshfields was keen to leverage these services to initiate a dialogue with clients to enhance their relationship and encourage them to get involved. They wanted a beautiful and ‘non salesy’ booklet to give examples of the sometimes unseen services they offer.
Design concept
This seen/unseen concept was developed into the design of the booklet. All the hidden services are represented with subtle, clear foiled dots and typographic elements that catch the light as the pages are turned. Throughout the booklet foil and colour are used to explain the ‘big picture’ of their offering in a restrained and understated way.
©Conran Design Group.
Marketing communications at a glance
