While freelancing at Brandpie, I worked on the new identity for the multinational professional services and "Big Four" accounting firm, consolidating a brand previously known as Ernst and Young, Ernst, and ENY. The project developed from a brand strategy consultation into a full rebrand. ©BrandPie.
The purpose of ‘Build a better working world’ is achieved through ambition (we connect), the purpose (we see) and strategy of Building High Performance Teams (we act).
Exploring the purpose, ambition, strategy, and positioning for the brand.
Examples of logo development and application exploration.
The earlier ‘beam identifier’ evolved to become integral to the logo.