During the development of the Shell SELECT Gen 5 concept I developed the universal environmental graphic style which is used to enhance the in-store environment for customers – especially in larger stores where alliance brands have shared seating areas. It’s a flexible component for store design used by local markets on ambient wall spaces to enrich the customer journey. ©Conran Design Group.
Full wall strip mural for western markets.
Typical manifestation within a shared brand alliance seating area.
Explanation of concept and guide to use for local markets.