Although already launched in other markets, this pilot store allowed us to test various details of the format. It also functioned as an introduction to the format for visiting members of Shell US – before roll-out in that market. ©Conran Design Group.
Interior POS elements.
My shoot preparation illustrations.
I art directed the photo shoot for the campaign.
Roadside and side of store posters.
Customer journey – exterior.
The Deli by Shell pilot store in action.