How do you get designers to take a second look at a white coated paper stock? With excellent runnability, outstanding opacity and bulk – not to mention impressive environmental credentials, Claro is the ‘Clearly Clever’ choice. This is the idea that I developed into the character Zed, the ‘Clearly Clever’ protagonist of the Claro brand. He always has solutions that are ahead of the herd. ©Brand Architects.
I wrote the story and illustrated a promotional book that follows the adventures of Zed. Zed’s travels include the discovery of vibrant colour performance and eye-catching techniques like foiling and die-cutting.